Our in-house experts are experienced journalists and product specialists with years of combined experience in the insurance industry. Whether you need to understand industry regulation, compare products, or get to grips with the latest information, we're here to help.
Supported with evidence, our LV= General Insurance experts review, check and update our copy every year so you can be sure you're getting accurate, current information.
We take great pride in our commitment to accuracy and impartiality. So you can rest assured that the information we provide is thoroughly researched, unbiased, and accessible.
Find out more about our experts below.
Dominic Bloch, Digital Copy & Tone of Voice Manager
Starting his professional life in Sky’s 24-hour newsroom, Dom switched broadcast journalism for digital content, writing and editing for Sky Movies. He went on to manage the company’s online editorial team and shared his passion for concise, compelling, customer-led copy. Dom joined LV= in 2021.
Amy Moffatt, Lead Copywriter
After graduating with a Degree in Marketing, Amy embarked on a career in Marketing at LV=. She soon discovered her strengths lay in producing content rather than tracking its performance, so began to carve out a role in copywriting. In 2018, Amy worked on a project which saw the total rewrite and redesign of the LV= General Insurance website. Following this, Amy joined the Digital Team as a copywriter and tone of voice advisor.
Lucy McMahon, Sponsorship Manager
Natasha Gibbs, Senior Press Officer
Following her degree in Events and Business Management at Bournemouth University, Natasha began her career in PR. She worked at Nationwide Building Society as the Press Officer for over six years, before moving to LV=. Natasha’s main area of focus are home insurance and fraud, as well as LV=’s charity and corporate social responsibility work.
Natasha also works with claims and underwriting to identify trends and themes to help create stories which can be used for the media, the LV= General Insurance website and our social channels. Natasha works closely with the Digital Content team to make sure these stories and campaigns align across press and web.
Stevie Wright, GI Claims Multi-Media Contact & Knowledge Manager
Stevie heads up a robust team of Process Improvement Analysts, and her main goal is to support methods, content and changes across our claims process, to ensure the LV= Claims teams have the appropriate information and guidance they need, to make the right decisions for our customers.
Stevie joined LV= 16 years ago and has worked across various areas of our claims department. Stevie’s longest standing position was within the Financial Crime Team where she worked with handlers in both the Claims and Policy Fraud Teams. During this time, Stevie was involved in multiple Systems Thinking interventions, working with the teams to ensure every decision we made was right by our customers.
Chris Baxter, Senior Underwriter
Chris is passionate about making sure our customers are put at the centre of all that we do and making sure all our products help our customers look after what they love. Chris is particularly interested in sustainable technology, such as solar, and how we can use this in our homes.
Aimee Barrow, Regulatory Standards Analyst
Aimee moved over to the regulatory standards team in 2020, amongst many different elements of her role she ensures the content we publish is factually accurate, up to date and most importantly is right for the customer.
Jake Moody, Senior Underwriter
Since childhood, Jake has had a deep passion for all things vehicle related. With a keen interest in the latest vehicles and new technology, Jake regularly provides the wider underwriting team with the latest in vehicle information; ensuring LV= is at the forefront of upcoming vehicle trends.
Murad Rangoon, Underwriter
Murad’s love of motoring took hold from a young age, from riding motorbikes to days spent at the track. He has over 17 years’ experience in the insurance industry and puts his knowledge to good use as our Motor Underwriter.
Murad is particularly passionate about electric vehicles, as a proud electric car owner himself, and keeps up with the news and trends on all things electric to make sure our customers know what’s going on in the world of EVs.
Michael Golding, Motor Network Manager
Michael has been in the Motor Accident Repair industry for over 35 years. His experience over these years includes Bodyshop Estimating, Bodyshop Manager, Insurance Engineer and has been involved in engineering and repair networks at a management level.
Michael has always been passionate about the repair industry and has an established understanding of the Insurance and motor bodyshop supply chain.
Today, his focus is building and adapting our network for the future and to ensure our repairers deliver LV= General Insurance and its customers the very best in performance and service.