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Why choose LV= Retirement Wizard

It’s important you receive sound financial advice as you approach retirement. Here are five key reasons why you can rely on LV= to look after your needs in retirement.

Award winning

UK's most recommended and most trusted insurance company:

  • LV= has been recognised as the UK's most recommended insurer by YouGov. That's something that we're really proud of at LV=.
  • We've also won the Moneywise award 2016 for the most trusted life insurer, as voted for by real consumers - a trust earned by consistently providing good service and competitive products.
Moneywise most trusted life insurance 2016

A name you can trust

We’ve been in business for over 150 years (since 1843 to be exact), so you can feel confident that our future is secure. In fact, over 5 million customers use LV= products and services.

UK's largest friendly society

That means we don’t answer to external shareholders. Our responsibility is to look after the needs of our customers (who have a say in the way the business is run). That’s why our mission is to treat our customers like family.

Specialists in retirement

We’ve been a leading provider of products in the retirement market for many years. We have a full range of solutions to meet your retirement needs and the expertise to help you make the most of your pension savings.

Clearly no jargon

We've designed easy to use customer guides to explain our products and the options clearly in plain English. Our customer advisers are also available to answer any questions you may have.

What is online advice?

Read about the value of online advice compared to traditional to decide the best option to suit you.

Discover your options

Our range of videos illustrate some of the options available to you.

Call our professional advisers


0800 022 3861

TextDirect: 18001 0800 022 3861

Lines open:
8.30am to 6pm Monday to Friday

We may record and / or monitor calls for training and audit purposes.

Professional online advice

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Get expert advice about your pension pot from the comfort of your home with telephone support.

Love Retirement

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Take a look through our articles full of inspiration to help you enjoy a happy retirement.