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We help you convert the money you have built up in your pension fund into a regular, guaranteed income for the rest of your life.

  • Enhance your retirement with an annuity to suit your needs
  • Get a better retirement income if you're in poor health
  • Use our LV= Annuity Service to get the best rate for you
elderly couple riding on a green motorbike together

What is an annuity?

Quite simply, an annuity is a way of converting money you have built up in your pension fund into an income for the rest of your life. In fact, it's a kind of insurance policy which ensures you won’t run out of money before you die.

  • If you have one or more company or private pension funds you'll be able to take some of the cash you've accumulated as a tax-free lump sum.
  • With the rest you can buy an annuity.
  • There are many types of annuities.
  • Once you've chosen an annuity, it's permanent so it's important that you get it right the first time.

Our LV= annuity experts are here to talk you through the best approach for you and we now have the LV= Annuity Service.

LV= Annuity Service

Shopping around for the best annuity deal on your own is complicated and time-consuming.

The LV= Annuities service will search the best providers in the market to find you the best income for your retirement. Our calculator can compare like-for-like annuity policies to work out which provider will give you the most income using your pension pot.

What our service can do to help you

It's a good idea to use our annuity calculator for the following reasons:

  1. It'll search the market for you.
  2. You'll get a better deal so more for your money.
  3. You can see what annuity options are available to you.
  4. Find out if your health could increase your retirement income.

Be honest about your health

Remember to include any past or present health conditions for you and your partner and include smoking or drinking habits as these conditions could qualify you for an enhanced annuity.

  1. For once, not being in peak physical fitness could actually be an advantage so it's worth spending the time entering all your medical details in the calculator.
  2. It will make sure you get the right product for you and your needs and it could also increase your retirement income by up to 40%.

Using our calculator

  1. It'll take about 20 minutes to complete but it will be worth it.
  2. Make sure you have to hand your retirement date, annuity purchase price, medical history and medications you're on.
  3. Be honest about your health, lifestyle and medical information.

So whether you're ready buy an annuity or you're just looking for a rough quote, our service is for you.

Our annuity service compares the following leading providers:

Annuity providers we compare

It's important to take the Open Market Option and shop around for your annuity. You don't need to accept the first offer you get from your existing pension provider.

What are the alternatives?

Everyone’s finances are different so buying an annuity at retirement may not always be the best option for you. If you don’t want an annuity, or if you decide to delay buying one, there are a few other options you might consider such as investing in an LV= Protected Retirement Plan. This will provide you with a fixed income for a specified period. At the end of that time, if you're still alive, you'll be paid a guaranteed lump sum.

We offer a range of the protection, pension and investment products from the Liverpool Victoria group of companies. We also offer annuities and investments from a limited number of other companies.

Use our annuity calculator to get the best rate

You can phone us

Call our UK-based advisers for more information or a quote:


0800 756 8840
Quoting offer code IELO

TextDirect: 18001 0800 756 8840

8.30am - 6pm Monday to Friday

Existing customer?

If you're a Financial Adviser please call:

0800 169 1111

TextDirect: 18001 08001691111

We may record and / or monitor calls for training and audit purposes.

Retirement Guidance

Pension Wise Logo

For guidance on your defined contribution pension we recommend Pension Wise, a free government service offering impartial guidance on your pension options.

To book an appointment call:

0800 138 3944

8am to 10pm everyday

Pension Wise won't recommend any products or tell you what to do with your money.

Not sure what your options are?

Retirement Wizard Options Guide

Retirement Wizard

Get professional online retirement advice to help you get the most from your pension pot.

Why choose LV=

  • Winner of the 2015 Gold Standards Award for individual pensions
  • UK's largest friendly society

Help and FAQs

View commonly asked questions and answers regarding our annuity products.

Get advice

Speak to one of our advisers who can make sure you have the right cover for your needs.

Call: 0800 587 3057