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Take the LV= ‘Surround Yourself’ quiz

Familiar or new? Experiences or things? Achievements or time spent with loved ones? What’s most important to you and what makes you happiest? Take the LV= ‘Surround Yourself’ quiz to see how you compare with the rest of the country.

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An over 50 Couple are stood with their grandkids, pet dog, and two members of the LV= legal team

We’re defined by the choices we make every day, such as what we do, where we go and who we spend time with. We conducted a survey to find out what people in Great Britain choose in pursuit of happiness – so how do you compare?

Eight in ten (82%) told us that experiences brought them the most happiness from our list, especially when enjoyed with loved ones. A third (34%) said quality time with family or friends makes them happiest, while 17% said they are happiest with their children or grandchildren.

Those aged 50 or over enjoy being in the company of their children and grandchildren, with nearly a quarter (24%) saying this brought them the most happiness from our list.

Going on holiday also boosts happiness: a fifth (20%) of people surveyed are happiest on holiday but it seems most people tend to stick with somewhere familiar. In the last year, almost double the percentage of people (49%) have gone on holiday somewhere they’ve already visited than the percentage (25%) who have gone to a new country. Those aged 18-24 are the most likely age group to have travelled to a new country in the last year (41%).

Meanwhile, even though only 13% of people learnt a new skill in the last year, 93% found happiness doing it.

Find out what defines your happiness and how you compare with the rest of the country by taking the quiz below.

With LV=’s over 50s life insurance, you can pursue the experiences that make you happy, confident that your loved ones will be cared for financially should something happen to you.

Take the quiz


Total sample size was 2,083 adults in the UK. YouGov survey was undertaken online between 26-29 August 2016 and representative of all GB adults (aged 18+).

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