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Catch up with the latest press releases from LV=

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LV= links up with Intrinsic

Press release: 27/08/2008


Retirement specialist LV= has announced a new partnership with distribution network Intrinsic Financial Services to promote its recently launched equity release product – Flexible Lifetime Mortgage.

LV= has been added to Intrinsic's panel of equity release providers, giving the network's 1300 members access to one of the most adaptable equity release products on the market. LV= is a member of the Safe Home Income Plans (SHIP) body.

The Flexible Lifetime Mortgage from LV= allows homeowners to draw down funds from the equity in their home, including a 15-year guarantee on the maximum amount. The product also includes a No Negative Equity guarantee.

Financial advisers are now able to obtain a flexible drawdown offering for their clients, enabling them to benefit from a product which meets consumer needs. Intrinsic clients between the ages of 60 and 95 can draw down a minimum amount of £10,000 with additional withdrawals of at least £2,000 available up to the maximum Loan To Value amount.

This is the second successful partnership for LV= with Intrinsic. In June LV= launched its innovative Mortgage & Lifestyle Protection product with Intrinsic, offering advisers protection for their clients against accident, sickness and unemployment, with level mortgage payment protection and the choice of level or index-linked living expenses protection all under one plan.

Stuart Tragheim, Distribution Strategy and Business Development Director at LV= said: "We are delighted with our relationship with Intrinsic for both our recently launched and highly regarded products – the Flexible Lifetime Mortgage, a flexible equity release solution, and Mortgage and Lifestyle Protection, our revolutionary tailored protection plan. Intrinsic is one of the most successful new distribution networks, and working with them really is a boost for us, enabling more advisers to have access to our innovative product solutions for their clients."

For more information about the Flexible Lifetime Mortgage product available from LV= visit LV.com/adviser .



1. LV= launched its Flexible Retirement Solutions Business in January 2008, following the successful completion of the acquisition of the new business operations of Tomorrow (formerly GE Life) from Swiss Re, on 31 December 2007.

LV= LV= and LV= Liverpool Victoria are registered trade marks of Liverpool Victoria Friendly Society Limited and LV= and LV= Liverpool Victoria are trading styles of the Liverpool Victoria group of companies. The new LV= brand identity was launched in March 2007.

LV= employs more than 2,000, serves more than 2.5 million customers and members, and manages more than £8 billion on their behalf. We are also the UK's largest friendly society (Association of Friendly Societies Key Statistics 2007. Total net assets) and a leading mutual financial services provider.

LV= is a member of Safe Home Income Plans (SHIP) and the Council of Mortgage Lenders (CML).

Liverpool Victoria Friendly Society Limited (LVFS) is authorised and regulated by the Financial Services Authority and entered on the Financial Services Authority Register, No. 110035. LVFS is a member of the ABI, AFS and ILAG. Registered address: County Gates, Bournemouth, BH1 2NF.

The Flexible Lifetime Mortgage is offered and administered by LV Equity Release Limited (Registered in England no. 1951289). Authorised and regulated by the Financial Services Authority, register No. 306287. Registered address: County Gates, Bournemouth BH1 2NF. Tel: 01202 292333.

Intrinsic Financial Services
Intrinsic provides professional advice through its own appointed representatives on a wide range of products and services from some of the UK's market leaders including life, pensions, investment, general insurance and mortgages.
Intrinsic Financial Services was established by Lord Leitch, the former global CEO of Zurich Financial Services life businesses. The venture has the financial backing of some of the leading names in the financial services industry – Friends Provident, HBOS and South African insurer Sanlam.
Intrinsic launched in March 2006 and has currently more than 1,200 advisers making it the fifth largest network in the UK. Intrinsic has a current annualised turnover of about £75 million.
Lord Leitch has been joined by former industry colleagues including Kevin Ronaldson, David Capel, Wallace Dobbin, Richard Freeman and George Higginson.
Intrinsic recently acquired the national IFA network Mint Financial Services Limited.