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LV= launches life insurance advertising campaign

Press release: 02/09/2011

Insurance, investment and retirement specialist LV= has launched a new life insurance TV, poster and door-drop advertising campaign which is set to run throughout September. The campaign is designed to further strengthen recognition of the LV= brand and the need to purchase life cover.

The ten second advert (created by Designate) will be aired in joint ad breaks with LV= car insurance. The advert will be shown on ITV1 in the Meridian and Wales & West regions and will appear during many of the channel's biggest shows including The X Factor and Downtown Abbey.

Within the Meridian region, LV= will also be using similar messaging on bus-stop advertising and will be 'door-dropping' 400,000 homes.

Geoff Bates, LV= Life Brand and Marketing Manager said: "LV='s TV adverts have worked well in raising the profile of our general insurance products, and by sticking to the same format and imagery we aim to tap into this recognition with our life insurance advert. Coupled with our door-drop and bus-stop campaigns that all focus on the importance of protecting loved ones, we hope this helps people to think about the life cover they should have in place."

LV= employs over 4,500 people and serves over four million customers with a range of financial products. We are the UK's largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trades unions.

LVFS is authorised and regulated by the Financial Services Authority, register number 110035. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF. www.LV.com.