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Catch up with the latest press releases from LV=

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LV= announces new tennis sponsorship

Press release: 13/08/2012

Insurance, retirement and investment group LV= has agreed a new tennis sponsorship. LV= is now an associate sponsor of the IMG-owned Statoil Masters Tennis, the prestigious legends event, which takes place at the Royal Albert Hall this December. As part of the deal, LV= will also be the sponsor of Hawk-Eye line calls and Speed of Service.

Commenting on the announcement, Claire Jeromson, LV= Head of Sponsorship said, "We are delighted to have a major involvement in the Statoil Masters Tennis. This further expands our sponsorship portfolio and gives us new areas to work in to supplement our existing programmes in rugby and cricket."

Charlie Grave, Managing Director of Sponsorship at IMG Tennis commented: "We are thrilled to welcome LV= into our family of sponsors for the Statoil Masters Tennis. LV= is a prestigious company and has a great track record of supporting UK sport and we are delighted to be able to introduce them into the world of tennis."

The Statoil Masters Tennis brings together many of the greatest tennis players of all time to compete in a special setting. John McEnroe, Goran Ivanisevic, Pat Cash and Tim Henman have already signed up to play in the 2012 event. Now in its 16th year, the tournament is part of the global ATP Champions Tour and features former World No.1 tennis players, Grand Slam champions and defeated finalists, and Davis Cup winners.

Leading sports and entertainment agency brandRapport, is retained by LV= to work on the different sponsorship programmes. The agency has been involved in the negotiations and sponsorship strategy and will handle the PR, event management, hospitality and other support activity. IMG, the global sports, fashion and media company, owns and runs the Statoil Masters Tennis.

About LV=

LV= employs over 5000 people and serves around five million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trades unions.

LVFS is authorised and regulated by the Financial Services Authority, register number 110035. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.


brandRapport is one of the leading sports and entertainment agencies. The agency works for LV= on a number of its sponsorship programmes including the LV= County Championship in cricket and rugby’s LV= Cup. Apart from LV=, the agency’s client list includes Barclays, Center Parcs, Chivas Regal, Jaguar, JP Morgan, Polar and RaboDirect. Five times Olympic Gold Medallist, Sir Steve Redgrave, is Chairman of the agency’s International Advisory Board. brandRapport is owned by Ingenious Media

IMG Worldwide is a global sports, entertainment and media business, with nearly 3,000 employees operating in 30 countries around the globe. IMG’s areas of expertise are diverse and wide ranging: IMG College; IMG’s Joint Ventures in China, Brazil, India and Turkey; IMG Media; IMG Events and Federations; IMG Fashion; IMG Models; IMG Art+Commerce; IMG Clients; IMG Academies; IMG Consulting and IMG Licensing. More information is available at www.imgworld.com.