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Which? Insurance Provider of the Year

Which? Insurance Provider of the Year

LV= has been awarded Which? Insurance Provider of the Year, receiving the highest average policy score across our three main types of cover – Car, Home and Travel.

"LV= provides fantastic cover. Their customers rave about its speed and efficiency when dealing with claims"

Peter Vicary-Smith, Which? CEO

Which? Recommended Provider

At LV= we're proud of our Which? Recommended Provider status for Breakdown cover


What is Which?

Which? is a trusted, independent organisation and gives consumers all the help and information they need before making decisions about financial products or services.

First published as a magazine in 1957, Which? is now the largest consumer body in the UK, with over 680,000 members subscribed to the magazine, and over 335,000 online subscribers ( figures accurate as of March 2015 )


How did we become a Which? Recommended Provider?

The consumer champion reviews a number of popular insurance products in the UK, grades them on a series of criteria and awards the best performers with their coveted Which? Recommended Provider badge. This information is updated and published every six months on their website.

Satisfaction scores are calculated by using customer surveys where participants are asked how satisfied they are with their insurer and how likely they are to recommend them to a friend.

The Which? policy scores highlight which products have the best all-round cover, by looking at the key benefits included as standard.


Breakdown cover

  • We're a Which? Recommended Provider for our breakdown cover
  • Recovery to anywhere in the UK (UK Recovery and Home Assist)
  • Hire car, alternative transport or overnight accommodation included (UK Recovery and Home Assist)